Shenandoah National Park Rebrand

This is a rebranding project of Shenandoah National Park. The goal of the project was to make the national park look more adventurous and to create more excitement for the park itself. I redesigned the logo, created mockups for a redesign of a park ranger truck, and created marketing materials for the park itself. I went with a blue and orange color palette to stray away from the cliche earth tones that are associated with nature and national parks.